Is there a specific meaning behind your business name?
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What does your company do? What are the products and services you offer?
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In one sentence, describe your brand’s mission statement.
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What are the main reasons you need branding right now?
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What's your business story?
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Who is your ideal customer?
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Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
How does your audience or client benefit from your services?
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How do you want people to feel when they interact with your brand?
Take your time with this as it will guide us to understand what your vision is for this project.
Informal vs Formal
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Very Formal
Formal
In between
Informal
Very Informal
Approachable vs Authoritative
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Very Approachable
Approachable
In between
Authoritative
Very Authoritative
Fun vs Serious
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Very Fun
Fun
In between
Serious
Very Serious
How do you want people to feel when they interact with your brand? (part 2)
Take your time with this as it will guide us to understand what your vision is for this project.
Young vs Old
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Very Young
Young
In Between
Old
Very Old
Modern vs Traditional
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Very Modern
Modern
In between
Traditional
Very Traditional
Creative vs Technical
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Very Creative
Creative
In between
Technical
Very Technical
How do you want people to feel when they interact with your brand? (part 3)
Free-Spirited vs Reliable
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Very Free-Spirited
Free-Spirited
In between
Reliable
Very Reliable
Quirky vs Respectful
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Very Quirky
Quirky
In between
Respectful
Very Respectful
Accessible vs Exclusive
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Very Accessible
Accessible
In between
Exclusive
Very Exclusive
Bold vs Quiet
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Very Bold
Bold
In between
Quiet
Very Quiet
Name 5 competitors:
Tell us about your competitors: What are they doing that you think is working? or NOT working.
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What are other brands you like and why? (list their websites)
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Is there a specific way you would like your business name to be written?
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Do you have a tagline or phrase that needs to be stated alongside your logo?
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Do you have a typography preference?
Typography preference:
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Serif
Sans Serif
Script
Handwritten
Decorative
Do you have color preferences or existing COLORS you have chosen for this brand?
Copy the following URL and open on a new tab for a color picker tool:
https://g.co/kgs/1iotCL
Do you have any colors you DON'T want to see?
Is there any imagery you think exemplifies your brand?
If you have specific images you would like to share, please upload it here:
Is there any imagery you DON'T want to see?
What is your current logo? (Upload)
Anything else you would like to share?
First Name
Last Name
*
Email
*